Search Engine Optimization can be classified into two categories: On-Page Optimization & Off-Page Optimization. Both the processes are crucial and important to attract targeted traffic and achieve high ranking for a website.

On-Page Optimization involves the strategies that are usually employed on the pages of a website to optimize it. It is an easy method to optimize your website and make it more search engine friendly. Search engines will direct the targeted traffic to a website with good on-page optimization. On-page optimization techniques are most important for natural or organic search engine optimization. They are often used to describe your business on all search engines.

Off-page Optimization involves the strategies that are usually employed off the pages of a website to optimize it. The process often relates to external issues that are usually not under the control of website owner. It often deals with link building, such as the quality and quantity of pages linking to one's website.

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